Oct
11th

Breast Cancer Awareness Month

Do you know October is the National Breast Cancer Awareness Month - the “Pink Ribbon” month?

The  Estée Lauder Group of Companies Malaysia has been actively promoting early detection of breast cancer since 1997. In the last 12 years, more than half a million Breast Self Examination (BSE) instructional cards and pink ribbons have been distributed by the company. Wow! The beneficial cause has raised a whopping RM1.2mil for the Breast Cancer Welfare Association, College Of Radiology Malaysia, National Cancer Society and most recently, the Cancer Research Initiatives Foundation.

There are many activities lined up for the Estée Lauder Companies Breast Cancer Awareness Campaign in Malaysia this year. Please check out the calendar at:

http://www.esteelaudermalaysia.com/bca09/calendar.html

The illuminated KL Tower is Estee Lauder Companies' bid in sending out a strong message on breast cancer awareness.

In this October, the National Breast Cancer Awareness Month, a new epidemiological study suggests that physical activity may reduce the risk of breast cancer.

Many women including many breast cancer survivors walked to streets to raise breast cancer awareness this month. Walking occasionally may be better than nothing, but regular physical activity could be more beneficial, according to the study.

The new study published in the Jul-Sept 2009 issue of Asian Pacific Journal of Cancer Prevention found women doing a job that required them to stand or move most of time in a day were 34 percent less likely to contract breast cancer than those spending most of their time sitting.

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